In creating a corporate video production, make sure that it will work to its purpose. If it does not, then it will completely defeat the purpose of using this powerful marketing tool. To help you be successful with your goal, below are the rules you need to follow:
Refine and define your audience
Marketing is all about communicating and positioning your value to a specific audience or market. Your product and service won’t appeal or please to everyone. You need to make sure that you craft a message tailored fit to a much-defined audience. Narrowing the focus of the message you want to send may be risky, as you need to leave out important things. But it would be riskier if you leave everything in it.
A story with emotional connection is a plus
Not all the time people use reason when deciding. Often, we decide based on our emotions. As such, you need to make your corporate video production connect to your target audience emotionally. If you focus your video only on the features, benefits and facts, your viewer may not watch it until the end. But if you were able to get into the heart of your viewer, they will likely to remember you and will make you their first choice.
Make your customer the focus of your corporate video production
People are looking for someone, or a company for this case, to help them resolve a problem. So, your history and your process may be something important for them to know. But that should not be the main theme of your video. You can let them about this information in passing but never focus on that.
Show it, do not just say it
Take advantage of what you can showcase on a corporate video production. Instead of explanation via voiceover, hire actors to show how your product should be used. People can easily pick up the message you convey if you can show it to them.